Never. Stop. Learning.

We admit it—we're word nerds. In fact, our team dedicates time every week to discussing updates in content marketing, persuasive messaging, document design, and project management. We never stop learning, and neither should you.

From technology innovations to shifting marketing and messaging trends, your profession is constantly evolving. Make sure you do, too. Check out some of the following articles, blog entries, and resources supported by Freestyle team members. This page will be updated frequently, so bookmark it and check back often. Enjoy!

As a marketer, business developer, or proposal professional, you need to stay fresh and up to date on industry best practices. Start here. 

Articles and White Papers

Getting Executive Buy-In

Getting Executive Buy-In

Use these six common-sense reasons to overcome executive pushback on content.

Secrets of Communication

Secrets of Communication

Check out these eight proven strategies for improving your communication skills.

In Praise of Editing

In Praise of Editing

Learn how to elevate your editing by serving as a proxy for readers.

Scaling Content Marketing

Scaling Content Marketing

Enjoy this data-filled discussion of three ways to affordably scale content marketing initiatives.

The Science of Paper vs. Screens

The Science of Paper vs. Screens

While reading on screen is becoming the new normal, research suggests that paper still boasts unique advantages.

Seven Steps to Great Proposals

Seven Steps to Great Proposals

Consider these seven tips to make your proposals better. Hint: it's about the customer, not you.

Taming MS Word Features

Taming MS Word Features

Stop struggling with MS Word, and find out the easy way to turn off its most maddening features.

65 Business Word to Avoid

65 Business Word to Avoid

When you craft business writing, you want to sound like a person, not an institution. Here's how.

12 Tips for Better Business Writing

12 Tips for Better Business Writing

Today's business world is driven by information. Consider these pointers for putting your writing on the right track.

Write English, SMS Style

Write English, SMS Style

Years spent texting and emailing has turned our language subconscious to the dark side.

Tips for Backing Up Your Work

Tips for Backing Up Your Work

Avoid disaster by automatically backing up your work online, at minimal or no cost.

10 Bad Terms in Business Writing

10 Bad Terms in Business Writing

Want clear, powerful copy? Start by ridding your writing of these common verbal albatrosses.

The Grant Writing Checklist

The Grant Writing Checklist

Writing a grant application is a complex task. Try out this checklist when starting your next grant writing project.

Attacking 12 Proposal Demons

Attacking 12 Proposal Demons

Learn how to purge 12 common proposal demons that can bedevil your business development efforts.

10 Desktop Publishing Tips

10 Desktop Publishing Tips

Apply these best practices on your next proposal or marketing document, and make your production and life a little easier.

Articles and White Papers

Getting Executive Buy-In

Getting Executive Buy-In

Use these six common-sense reasons to overcome executive pushback on content.

Secrets of Communication

Secrets of Communication

Check out these eight proven strategies for improving your communication skills.

In Praise of Editing

In Praise of Editing

Learn how to elevate your editing by serving as a proxy for readers.

Scaling Content Marketing

Scaling Content Marketing

Enjoy this data-filled discussion of three ways to affordably scale content marketing initiatives.

The Science of Paper vs. Screens

The Science of Paper vs. Screens

While reading on screen is becoming the new normal, research suggests that paper still boasts unique advantages.

Seven Steps to Great Proposals

Seven Steps to Great Proposals

Consider these seven tips to make your proposals better. Hint: it's about the customer, not you.

Taming MS Word Features

Taming MS Word Features

Stop struggling with MS Word, and find out the easy way to turn off its most maddening features.

65 Business Word to Avoid

65 Business Word to Avoid

When you craft business writing, you want to sound like a person, not an institution. Here's how.

12 Tips for Better Business Writing

12 Tips for Better Business Writing

Today's business world is driven by information. Consider these pointers for putting your writing on the right track.

Write English, SMS Style

Write English, SMS Style

Years spent texting and emailing has turned our language subconscious to the dark side.

Tips for Backing Up Your Work

Tips for Backing Up Your Work

Avoid disaster by automatically backing up your work online, at minimal or no cost.

10 Bad Terms in Business Writing

10 Bad Terms in Business Writing

Want clear, powerful copy? Start by ridding your writing of these common verbal albatrosses.

The Grant Writing Checklist

The Grant Writing Checklist

Writing a grant application is a complex task. Try out this checklist when starting your next grant writing project.

Attacking 12 Proposal Demons

Attacking 12 Proposal Demons

Learn how to purge 12 common proposal demons that can bedevil your business development efforts.

10 Desktop Publishing Tips

10 Desktop Publishing Tips

Apply these best practices on your next proposal or marketing document, and make your production and life a little easier.

"What we appreciate, as do our clients, is how Freestyle has made our marketing materials, website, and proposals clearer and more concise. You helped change the way we present our already successful firm to others, which has immediately impacted our hit ratio—and to us that is the bottom line." 

 

—Director of Business Development, Construction Services Firm

 

Blogs

A Blog for the Comma Man

A Blog for the Comma Man

Tips on business writing, proposals, editing, and marketing from the staff at Freestyle Editorial.

Content Marketing Institute Blog

Content Marketing Institute Blog

Discussions about all aspects of content marketing, from practical advice to industry trends.

The Expedience Blog

The Expedience Blog

Time-saving MS Office tricks and proposal management best practices.

Grammar Girl Blog

Grammar Girl Blog

Tips and exercises to remember everyday rules on punctuation, word choice, and more.

The Convince and Convert Blog

The Convince and Convert Blog

Detailed, video-rich articles on how to improve the results of your content marketing efforts.

The Subversive Copy Editor Blog

The Subversive Copy Editor Blog

Advice for copy editing from Carol Fisher Saller, senior editor at the University of Chicago Press.

Copyblogger Blog

Copyblogger Blog

An endless supply of articles about copywriting and content marketing techniques.

Grammarphobia Blog

Grammarphobia Blog

Practical advice for handling seemingly every type of grammar problem.

The Plain Language Blog

The Plain Language Blog

Discusses the benefits of clear design, plain language, and sensitivity to audience concerns.

Marketing Experiments Blog

Marketing Experiments Blog

Research-driven tips for optimizing your marketing and sales results.

Business Writing Blog

Business Writing Blog

Helpful, gracious instruction on writing and editing in the business world.

Daily Writing Tips Blog

Daily Writing Tips Blog

Tests and tips on how to improve your grammar and business writing.

Blogs

A Blog for the Comma Man

A Blog for the Comma Man

Tips on business writing, proposals, editing, and marketing from the staff at Freestyle Editorial.

Content Marketing Institute Blog

Content Marketing Institute Blog

Discussions about all aspects of content marketing, from practical advice to industry trends.

The Expedience Blog

The Expedience Blog

Time-saving MS Office tricks and proposal management best practices.

Grammar Girl Blog

Grammar Girl Blog

Tips and exercises to remember everyday rules on punctuation, word choice, and more.

The Convince and Convert Blog

The Convince and Convert Blog

Detailed, video-rich articles on how to improve the results of your content marketing efforts.

The Subversive Copy Editor Blog

The Subversive Copy Editor Blog

Advice for copy editing from Carol Fisher Saller, senior editor at the University of Chicago Press.

Copyblogger Blog

Copyblogger Blog

An endless supply of articles about copywriting and content marketing techniques.

Grammarphobia Blog

Grammarphobia Blog

Practical advice for handling seemingly every type of grammar problem.

The Plain Language Blog

The Plain Language Blog

Discusses the benefits of clear design, plain language, and sensitivity to audience concerns.

Marketing Experiments Blog

Marketing Experiments Blog

Research-driven tips for optimizing your marketing and sales results.

Business Writing Blog

Business Writing Blog

Helpful, gracious instruction on writing and editing in the business world.

Daily Writing Tips Blog

Daily Writing Tips Blog

Tests and tips on how to improve your grammar and business writing.

 

Writing Resources

Gartner IT Glossary

Gartner IT Glossary

A compilation of IT terms and definitions from the global leader in technology research.

Manufacturing Glossary

Manufacturing Glossary

A practical, up-to-date listing of common terms used in the manufacturing industry.

Glossary of Legal Terms

Glossary of Legal Terms

Searchable guide providing plain English definitions of common legal terms.

AICPA Glossary

AICPA Glossary

Printer-friendly PDF of accounting terms, acronyms, and abbreviations.

Healthcare Glossary

Healthcare Glossary

Printable glossary of commonly used healthcare industry terms and acronyms.

Construction Glossary

Construction Glossary

A-Z list of common construction industry terms, acronyms, and definitions.

Plain Language Guidelines

Plain Language Guidelines

Assembled by a group of federal employees, this guide helps writers achieve clarity and conciseness.

Engineering Dictionary

Engineering Dictionary

Comprehensive engineering search engine and dictionary from EngNet.

Google Translate

Google Translate

Free service that instantly translates words, phrases, and documents from English to more than 100 languages.

Acronym Finder

Acronym Finder

The world's largest and most comprehensive dictionary of acronyms, abbreviations, and initialisms.

Merriam-Webster Online

Merriam-Webster Online

Dictionary, thesaurus, Spanish-English dictionary, and medical dictionary.

APA Style Guide

APA Style Guide

A complete resource for writing in the social and behavioral sciences.

AP Stylebook Online

AP Stylebook Online

Associated Press guide to word usage, spelling, and punctuation (subscription required).

Chicago Manual of Style

Chicago Manual of Style

Detailed guide to aspects of editorial practice, from grammar and usage to document preparation (subscription required).

GPO Style Manual

GPO Style Manual

Guidance on acronyms, capitalization, punctuation, and other topics for Federal Government publications.

 

Resource Portals

SMPS

SMPS

Society for Marketing Professional Services, provider of networking, research, and education to professionals at A/E/C companies.

APMP

APMP

Association of Proposal Management Professionals, provider of resources and best practices to the BD and proposal industries.

AAM

AAM

Association for Accounting Marketing, provider of marketing support and education to marketers, CPAs, and consultants.

Legal Marketing Association

Legal Marketing Association

Provider of education and networking opportunities legal industry professionals.

American Marketing Association

American Marketing Association

Provider of networking opportunities, resources, and education to marketing professionals.

STC

STC

Society for Technical Communication, provider of publications and training to improve communication skills.

Society of Business Editors

Society of Business Editors

Provider of training, information, and networking opportunities to business-to-business writers, editors, and designers.

Purdue Online Writing Lab

Purdue Online Writing Lab

Portal containing more than 200 free professional writing resources and instructional materials.

Coursera

Coursera

Provider of free and low-cost online courses in areas such as business writing, marketing strategy, and content marketing.

Web Accessibility In Mind

Web Accessibility In Mind

Hub for research, media, and tools for making content more accessible to people with disabilities.

ACES

ACES

American Copy Editors Society, provider of training, networking, and mentoring to full-time and freelance editors.

Editorial Freelancers Association

Editorial Freelancers Association

Provider of editorial information and access to professionals in communications and publishing.

FindLaw Small Business

FindLaw Small Business

Hub of legal resources and research for small businesses and individuals.

Small Business Network

Small Business Network

Provider of free consulting, mentoring, and information to small businesses.

Association for the Self Employed

Association for the Self Employed

Provider of a broad range of resources and support to micro-businesses.

 

Templates, Tip Sheets, and Exercises

Proposal Editing Checklist

Proposal Editing Checklist

Use this six-step editing checklist for more concise, compliance, and persuasive proposals.

Common Word Shortcut Keys

Common Word Shortcut Keys

This tip sheet lists the Microsoft Word shortcuts we find useful when writing and revising marketing and sales documents.

Executive Summary Worksheet

Executive Summary Worksheet

Use this worksheet at kickoff meetings to develop a concise, powerful executive summary that guides your proposal messaging.

Common Transitional Devices

Common Transitional Devices

This tip sheet highlights common transitional devices used to help readers connect ideas or make assumptions.

Content Planning Worksheet

Content Planning Worksheet

Use this tool to develop and review proposal content, allowing for improved quality and efficiency in the writing process.

Compliance/Responsibility Matrix

Compliance/Responsibility Matrix

Use this combination Compliance and Responsibility Matrix to improve efficiency and create compliant, evaluator-friendly proposals.

Common Circumlocutions

Common Circumlocutions

This tip sheet provides simpler alternatives to roundabout expressions that add extra words without extra meaning.

60-Second Memory Exercise

60-Second Memory Exercise

View this short video, then visit our corresponding blog article to learn how prospects retain the info in your proposals and presentations.

 

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