February 21, 2017

Horizontal lines can be valuable tools for connecting ideas and emphasizing messages. However, the rules for their usage can be confusing and even contradictory among style guides. No more! This week we're discussing the many uses of three horizontal lines: hyphens...

December 20, 2016

As we sat down for a fun-filled holiday movie, we couldn’t get our work—the big stack of proposals and marketing documents waiting in our office—out of our heads. So, in this post we’re discussing seven proposal lessons from A Christmas Story. Enjoy!

November 17, 2016

According to data from Microsoft’s Customer Experience Improvement Program, today’s marketing and sales professionals rarely use MS Word to its full capacity. That’s why in this post, we’re discussing six often overlooked ways to quickly format and move text.

October 28, 2016

If you work on proposals and/or marketing content, chances are you use MS Word. However, while most professionals use Word every day, many don’t realize that it has evolved over the years, adding various time-saving features to each new version.

October 5, 2016

You never get a second chance to make a first impression. The adage is old, but when it comes to proposals and presentations, it’s as important as ever. In fact, even the briefest of first impressions can become the lens through which a prospect views all of your remai...

September 16, 2016

When it comes to proposals and presentations, order matters. In fact, studies have found that even with outstanding, prospect-focused content, changing just its sequence can have profound effects on a prospect’s understanding, recall, and impression of your key message...

August 17, 2016

Chances are your organization has lots of compelling features and benefits. Most do. But when crafting a proposal or presentation, how many should you highlight for your prospect? Five? Ten? According to cognitive psychologists, it’s probably less than you think.


August 2, 2016

Your prospects are bombarded with persuasive messages—400 a day, according to psychologist Kevin Dutton. Moreover, research shows that 81 percent of those messages contain more written or verbal content than is necessary, encouraging audiences to tune out, gloss over,...

July 13, 2016

We all know that proper planning and communication can go a long way to preventing last-minute proposal chaos. But let’s be honest: Every proposal writer, no matter how prepared, has felt the stress of a down-to-the-wire proposal submission. It’s a terrible feeling, an...

June 28, 2016

Marketing and proposal writers are used to overcoming obstacles. Shifting deadlines, fluctuating workloads, snarky executives, and poorly written Requests for Proposals: they’re just part of the job. But as we found in our recent business writing survey, one challenge...

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