January 18, 2017

Proposal writing is no easy task. But with all the time teams spend pouring over RFP requirements, it is surprising how little time is dedicated to considering the proposal's reviewers. After all, their opinions are the only ones that matter.

December 20, 2016

As we sat down for a fun-filled holiday movie, we couldn’t get our work—the big stack of proposals and marketing documents waiting in our office—out of our heads. So, in this post we’re discussing seven proposal lessons from A Christmas Story. Enjoy!

November 17, 2016

According to data from Microsoft’s Customer Experience Improvement Program, today’s marketing and sales professionals rarely use MS Word to its full capacity. That’s why in this post, we’re discussing six often overlooked ways to quickly format and move text.

October 28, 2016

If you work on proposals and/or marketing content, chances are you use MS Word. However, while most professionals use Word every day, many don’t realize that it has evolved over the years, adding various time-saving features to each new version.

September 16, 2016

When it comes to proposals and presentations, order matters. In fact, studies have found that even with outstanding, prospect-focused content, changing just its sequence can have profound effects on a prospect’s understanding, recall, and impression of your key message...

September 1, 2016

Think about your most recent proposal or presentation. Did you use clear, simple messaging? Great. Did you limit your focus to the three (plus or minus one) main benefits your service/product will provide to your prospect? Even better. Did your prospect remember t...

August 2, 2016

Your prospects are bombarded with persuasive messages—400 a day, according to psychologist Kevin Dutton. Moreover, research shows that 81 percent of those messages contain more written or verbal content than is necessary, encouraging audiences to tune out, gloss over,...

May 13, 2016

In today’s increasingly competitive marketplace, many professional services firms are submitting more proposals and dedicating more time to their research, development, and customization. For instance, in the legal field, a recent NexisLexis® study found that 42 percen...

April 21, 2016

The draft review and approval process can be stressful for any proposal writer. You just spent days crafting a clear, compliant document, and now various senior executives and subject matter experts—many with only a basic understanding of Microsoft Word formatting and...

March 18, 2016

Proposal professionals have long explored ways to optimize their hard copy submissions, from adjusting paper colors, tabs, and binding types to developing unique packaging materials. However, as many government and commercial organizations shift to electronic-only subm...

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