Hyphens, En Dashes, and Em Dashes: Quick Tips for Using Horizontal Lines
Horizontal lines can be valuable tools for connecting ideas and emphasizing messages. However, the rules for their usage can be confusing an
Six Tips for Faster Text Formatting in Microsoft Word
According to data from Microsoft’s Customer Experience Improvement Program, today’s marketing and sales professionals rarely use MS Word to
Six New Time-Saving Features of Microsoft Word
If you work on proposals and/or marketing content, chances are you use MS Word. However, while most professionals use Word every day, many d
Halos and Pitchforks: The Power of a Positive First Impression
You never get a second chance to make a first impression. The adage is old, but when it comes to proposals and presentations, it’s as...
How Sequencing Can Improve Persuasion—and Win Rates
When it comes to proposals and presentations, order matters. In fact, studies have found that even with outstanding, prospect-focused...
Repetition: Making Prospects Remember Your Key Messages
Think about your most recent proposal or presentation. Did you use clear, simple messaging? Great. Did you limit your focus to the three...