Hyphens, En Dashes, and Em Dashes: Quick Tips for Using Horizontal Lines
Horizontal lines can be valuable tools for connecting ideas and emphasizing messages. However, the rules for their usage can be confusing an
Ten Ways You May Be Annoying Proposal Reviewers (Part Two)
Proposal writing is no easy task. But with all the time teams spend pouring over RFP requirements, it is surprising how little time is dedic
Ten Ways You May Be Annoying Proposal Reviewers (Part One)
We recently conducted our biennial survey of commercial and government proposal reviewers to learn about their preferences, processes, and p
Six Tips for Faster Text Formatting in Microsoft Word
According to data from Microsoft’s Customer Experience Improvement Program, today’s marketing and sales professionals rarely use MS Word to
Six New Time-Saving Features of Microsoft Word
If you work on proposals and/or marketing content, chances are you use MS Word. However, while most professionals use Word every day, many d
Halos and Pitchforks: The Power of a Positive First Impression
You never get a second chance to make a first impression. The adage is old, but when it comes to proposals and presentations, it’s as...
How Sequencing Can Improve Persuasion—and Win Rates
When it comes to proposals and presentations, order matters. In fact, studies have found that even with outstanding, prospect-focused...
Repetition: Making Prospects Remember Your Key Messages
Think about your most recent proposal or presentation. Did you use clear, simple messaging? Great. Did you limit your focus to the three...
Three Is a Magic Number (for Proposals and Presentations)
Chances are your organization has lots of compelling features and benefits. Most do. But when crafting a proposal or presentation, how...
Four Reasons to Keep Your Content Simple
Your prospects are bombarded with persuasive messages—400 a day, according to psychologist Kevin Dutton. Moreover, research shows that 81...