Four Quick and Easy Ways to Make Proposals More Persuasive
Reality check: Proposal evaluators don’t care about your company. Really. They’re not mean, they’re just busy, so they don’t want to comb through pages and pages of content about you: your company history, experience, qualities, and products/service offerings. Instead, they want a simple, straightforward explanation of how those things will affect them. They care about benefits, not features, and they want to quickly find them in your document. That makes sense, but you’re bu
