

Eight Exercises for Strengthening Your Business and Marketing Writing
Writing skills are essential for today’s business professionals. Don’t believe us? Consider this: a study from SunGard, a data services provider, found that approximately 90 percent of today’s business communications take place electronically. That’s right, whether you’re an accountant, architect, advisor, or administrator, writing is a key part of your job. Now consider this: a study from the American Management Association found that strong writing skills yield a 30 to 50 p