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February 21, 2017

Horizontal lines can be valuable tools for connecting ideas and emphasizing messages. However, the rules for their usage can be confusing and even contradictory among style guides. No more! This week we're discussing the many uses of three horizontal lines: hyphens...

January 18, 2017

Proposal writing is no easy task. But with all the time teams spend pouring over RFP requirements, it is surprising how little time is dedicated to considering the proposal's reviewers. After all, their opinions are the only ones that matter.

January 5, 2017

We recently conducted our biennial survey of commercial and government proposal reviewers to learn about their preferences, processes, and pet peeves. In this two-part blog article, we discuss our findings around pet peeves.

December 20, 2016

As we sat down for a fun-filled holiday movie, we couldn’t get our work—the big stack of proposals and marketing documents waiting in our office—out of our heads. So, in this post we’re discussing seven proposal lessons from A Christmas Story. Enjoy!

November 17, 2016

According to data from Microsoft’s Customer Experience Improvement Program, today’s marketing and sales professionals rarely use MS Word to its full capacity. That’s why in this post, we’re discussing six often overlooked ways to quickly format and move text.

October 28, 2016

If you work on proposals and/or marketing content, chances are you use MS Word. However, while most professionals use Word every day, many don’t realize that it has evolved over the years, adding various time-saving features to each new version.

October 5, 2016

You never get a second chance to make a first impression. The adage is old, but when it comes to proposals and presentations, it’s as important as ever. In fact, even the briefest of first impressions can become the lens through which a prospect views all of your remai...

September 16, 2016

When it comes to proposals and presentations, order matters. In fact, studies have found that even with outstanding, prospect-focused content, changing just its sequence can have profound effects on a prospect’s understanding, recall, and impression of your key message...

September 1, 2016

Think about your most recent proposal or presentation. Did you use clear, simple messaging? Great. Did you limit your focus to the three (plus or minus one) main benefits your service/product will provide to your prospect? Even better. Did your prospect remember t...

August 17, 2016

Chances are your organization has lots of compelling features and benefits. Most do. But when crafting a proposal or presentation, how many should you highlight for your prospect? Five? Ten? According to cognitive psychologists, it’s probably less than you think.

That’s...

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